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Trust Agents: Using the Web to Build Influence Improve Reputation and Earn Trust Chris Brogan

Trust Agents: Using the Web to Build Influence  Improve Reputation  and Earn Trust   Chris Brogan

Trust Agents: Using the Web to Build Influence Improve Reputation and Earn Trust Chris Brogan


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There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputa...

This audio cd is in CD (Compact Disc) format. The Talking Book can be played on Compact Disk players while commuting in your car or in your home. The Audio CD can also be altered to mp3 file format so you can play it on mp3 players like an ipod, iphone, ipad or rockbox enabled audio player. You can listen to these audio cd while commuting, driving long distances, on the train, or spring cleaning the garage.

Regularly:

AUD 38.47

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AUD 32.24

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