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Blue Ocean Strategy: How to Create Uncontested Market Soce and Make the Competition Irrelevant W.

Blue Ocean Strategy: How to Create Uncontested Market Soce and Make the Competition Irrelevant   W.

Blue Ocean Strategy: How to Create Uncontested Market Soce and Make the Competition Irrelevant W.


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Winning by "not" competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: - Reconstruct market boundaries - Focus on the big picture - Reach beyond existing demand - Get the strategic sequence right - Overcome organizational hurdles - Build execution into strategy

This CD is in CD (Compact Disc) configuration. The Audio cd can be enjoyed on Compact Disc players while driving in your car or in your home. The Audio CD can also be switched over to mp3 composition so you can play it on mp3 players like an ipod, iphone, ipad or rockbox enabled audio player. You can listen to these cds while travelling, driving long distances, on the coach, or walking for exercise.

Regularly:

AUD 38.47

On Sale:

AUD 32.24

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